WHAT IS JAM ?
Jam is a thick mixture of fruit, pectin and sugar that is boiled gently but quickly until the fruit is soft and has an organic shape, yet is still thick enough that it spreads easily and can form a blob. In addition to being a spread, jams are also good for fillings. Jelly is made from sugar, pectin, acid, and fruit juice and is a clear spread that is firm enough to hold its shape. Jellies can also be made from ingredients other than fruit, such as herbs, tea, wine, liqueurs, flowers, and vegetables.
WHAT IS JELLY ?
Jam jelly making business is profitable and can be initiated as a small scale with low capital investment. Most kinds of fruit and some vegetables are used to make a wide variety of jam and jelly. Fruit jam contains rich fruit pulp and available in mango, apple, mixed fruit, pineapple and orange flavors. Jelly is a clear, bright mixture made from fruit juice, sugar and sometimes pectin. Jelly and jam are used as the bread spread and as a filling for some cakes and cookies.
WHAT IS THE MARKET POTENTIAL OF JAM JELLY ?
Jam jelly are used at homes, in hotels, restaurants, schools or any other eating point. It’s a product that goes so well with bread. Major raw materials required for the production of mixed fruit jam & jelly, marmalade are orange, pineapple, guava, papaya, jackfruit and banana. The consumables are sugar, citric acid, preservatives, food grade colours, chemicals, pectin, flavours, common salt etc. The product will be packed in glass bottle/jars and finally in cartons.
PROJECT BACKGROUND
The demand for processed food products like Juices, Jam, Marmalades and Sauces is expected to be ever increasing. Dabur is the market leader in the Indian packaged juices market with its brands Real and Real Activ. The company accounts for 55% of the total packaged juices market, and is followed by PepsiCo with a 25% share. Other players include Parle, ITC, Godrej, etc. account for remaining 20% of the market share
In Jam & marmalades category, Kissan brand of HUL has the largest market share followed by Mapro. It is available in various flavors like strawberry, Pineapple, Mix Fruit, mango, orange etc.
RAW MATERIALS
Pulp or concentrate of various fruits such as Orange, Lemon, Mango, Guava, Pomegranate, Litchi, Apple, Pineapple, and Strawberry. Additionally, Sugar and Citric Acid would be required.
JUICE PROCESSING PLANT / JAM AND MARMALADE PROCESSING PLANT
Plant capacity – The minimum economic capacity of a unit making fruit
juices is 6,000 kilo Liters (output) per annum and for jam & marmalade 3,000 tons (output) per annum.
Days operational - 300 days
Hours operational – 20 hours per day
Approximate area: 0.5 – 1.5 acres.
Approximate Project cost (Minimum viable) : Rs. 8-12 crores ( US $ 1-1.6 Million)
MARKET SHARE
Within the beverages market, the fruit-based beverages category is one of the fastest-growing categories. At present, the Indian packaged juices market is valued at INR 2,000 crores (USD 250 million) and is projected to grow at a CAGR of 15% over the next three years. The global jam and preserve market size was estimated at US$ 8.46 billion in 2020 and is expected to grow at an annual compound rate of almost 3.58% to reach US$ 9.87 billion in 2025.
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